Our Story

As a jewelry addict myself, I have been making jewelry as a hobby for family and friends since I was a little kid. 

After getting my bachelor’s degree in hospitality management, I dove into the typical 9 to 5 corporate job, then to find it's not something I wanted to wake up to every morning.

Deep down I always knew I wanted to do something that I'm truly passionate about. After my sweet baby girl was born, I had mix feelings of happiness and postpartum fatigue. Confused about my purpose, I picked up my old hobby of making jewelry as an outlet to express myself. I always found immense joy in crafting heartfelt pieces that allow me to connect with people.  

Slowly but steadily, I have nurtured my hobby into a small-time business. I get to spend more time with my child while doing something I truly love as a job(even though every single piece is made in my small studio while my daughter naps, or wreaks havoc by my feet), I consider myself lucky to have this opportunity.

I strive to find high quality materials that stand the test of time without the excessive markups. Meanwhile, maintaining a sustainable production line and giving back to our community are always in the back of my mind. 

Expressing my passion into unique designs has helped me find inner peace and confidence. I hope you enjoy this special invitation to find your own piece that matches your style here on my site, Novelie.

With love,









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